I had the priviledge to work with the iconic and nationally known author, Mary Higgins Clark. To date, Mary has sold over 80 Million copies of her books! She also is a very young 80+years with the energy that puts most of us to shame!
Working with Mary provided me with a unique experience and taught me a few important lessons. This month, I'd like to share with you, what I learned about Marketing from Mary Higgins Clark.
LOVE what you do!
Mary is a great example of the fun she is having with her work. If you look around at anyone successful, they have expressed that they truly enjoy the day-to-day process of getting their product or service out into the world. Good days out number the bad. Challenges are turned around into opportunities. This is a an attitude we all can choose.
Listen to your customers.
Mary made every fan, young or old feel special. She listened and responded with a positive reply. Despite the long line of people waiting to meet her, she did not divert her eyes or cut anyone short. Everyone felt important. The feedback from the audience confirmed Mary's graciousness and professionalism. Is your business creating fans?
Know Your Brand!
No matter what your opinion is of Mary Higgins Clarks work or any other artist. Mary Higgins Clark knows her audience and has a style of writing that appeals to a very loyal fan base. Mary said she is presented with opportunities all the time, to turn one of her books into a 'HOT-STEAMY' Movie. Regardless of the money opportunities, Mary said she does not accept these offers because the script will not support the business she has built and is known for. What does your brand stand for?
I hope my experience helps you look at your business with a fresh perspective. These tips are good reminders of how you can create a Magical Marketing Message.
