If putting your newsletter together has become your least enjoyable marketing task ...then rest assured your readers are having difficulty too.
How to freshen your copy? I picked up an easy tip from Constant Contact, the fast growing email marketing service, who offers the 2-2-2 Principle.
The summary is, your reader takes 2 seconds to decide if they want to read an email. The first two words in your subject line, are the most important . Ask yourself, of all the information you are sharing, which matters today?
The article offered clear examples and reminds us to see the newsletter from your reader's perspectives. Also note, that you don't need to make ALL your email messages urgent. Be wary of the 'Spam Filter No- No's', such as using all caps in the subject line or excessive punctuation.
If you aren't using an email service, be alert to how your business emails are appearing.Will your subject line encourage someone to read NOW or hold for later? ('later' usually results in a direct swoosh, into the recycling bin.)
Read the full article here.
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