There are two objectives of a website, 1) get visitors to give you their contact information or 2) get visitors to purchase something.
If you would like someone to give you their email, then you have to offer them a gift or information in exchange. (Make a compelling offer to get an email on your list). If you want them to purchase a service or product, then make sure they understand you can solve their problem.
If your visitors are not completing one of these two actions, then the strategy of your website needs to changed.
There is plenty of material on the web to walk you through optimizing your website for the search engines and traffic, but to simplify the quest, ask yourself one question. Is your website clear?
Track the statistic reports for your newsletter, blog and website. Understand the activty that is happening (or not happening). If you don't understand your statistics, give me a call, I can help you.
Ask yourself, is your website clear? Would someone who visits your website, understand what you do and which ACTION you want them to take?
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