Single column newsletters are getting higher results from readers.
Why? Our list is made up of very busy individuals, inundated with emails and offers each day. They want to receive clear, linear, scannable pieces of information.
Our readership is mobile. Most individuals are grabbing their email from a hand held device. Be sure that your mailing is readable from a Blackberry as well as a laptop.
Bold the important words or phrases. If your list likes what you have to say on a topic, they will go back and read the finer details.
Test a single column template for your email newsletters for three months and see your statistics improve.
As always, know your list's needs. Deliver information that is helpful with compelling offers.
Comments