Ever listen to a voice mail greeting and question whether you called the right company? Or while listening to the greeting, you swear you heard a car-horn or the clicking of a keyboard in the background?
It would be wonderful to answer each incoming call personally but in reality, busy small business owners are not always available. If this sounds like your situation, then create a voice mail greeting that is positive, easy and informative, for every one who contacts your business.
Many small business owners overlook this area of marketing and without knowing it, they're turning away clients right-at-the-gate. A well thought out greeting also helps the caller leave exactly the information you need so you can quickly return with the information or support they need.
Check your voice mail greeting often, sometimes even the best phone systems go awry. Make sure it's easy for your caller to leave a message. No unnecessary buttons to press or waiting time.
Use these easy tips to keep your voice mail greeting fresh and current:
Your Voice. Your own voice is best.
Get in the Mood. Record your greeting when you feel happy, not when you have a head-cold or you've been up all night. Record from a quiet location that doesn't sound like you are calling from a cave (aka echo).
When in doubt, get a second opinion. Have someone you trust listen to your voice mail. You may be surprised of the feedback you receive.
What's New? Use your greeting to share a brief update of what is new at your company. Mention an event you are appearing at or invite the caller to subscribe to your free monthly ezine. (Keep this short and light!)
Website. Re-state your website address. Spell it out if necessary.
List the information you need. Remind the caller to leave their name, company name, email, phone, the reason for their call today and the best time to call them back.
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