easy marketing strategies by Maribeth Pelly

Is your sales letter all about 'me'?

Here is a quick marketing tip to consider when you are writing your next sales letter for your website.

"Make your sales letter more about your target market and less about you!"

When preparing copy for your website, utilize the 'top-fold' (the top page that can be viewed from a computer screen without having to scroll down), as the area to capture the attention of your reader. Write conversationally and craft your copy to speak directly to your reader's needs (pains) and wants.

Further down the sales letter (below the fold), insert the value and benefits of your service, then tell them your story and credentials. Later add the features of your offering, payment plans and methods.

It is not uncommon to read a website sales page that starts out describing (in great detail) the author's expertise and story. Luckily, this common mistake can be corrected with just a few edits.

When you find a clear, simple writing style to speak directly to your prospect's needs, they are more likely to scroll down your sales page to learn about your offering.

 

leadership - all flavors

I'm fascinated by leadership - The good, bad and ugly.

Have you had the experience of dealing with any of these types?

For fifteen years in the corporate arena I’ve learned that leaders come in all flavors.

I'm fascinated when I meet leaders in the stockroom, hiding in the finance department, and hopefully on the executive committee.  They are individuals taking pride and responsibility for their roles in life.

Leaders who are REAL (not perfect) and STRONG (in most) situations and ATTRACT great individuals to support them, are the types of leaders that make me want to listen up and follow.

Not everyone can be a leader but I believe you can have a leadership attitude. These are leaders who are designing their lives and environments to support their goals. They identify and maneuver around obstacles that keep them from obtaining their dreams. When my clients make this shift in their thinking, their productivity is unyielding.  Their perspectives are widened and they are immediately in action toward their goals

My leadership style has been challenged and is forever being developed. Through different working and personal experiences, my style has helped me sustain deep working relationships with individuals that I treasure and who support my goals.

When I collaborate with my clients, it is exciting to identify and shed unnecessary, leadership habits. Together we brainstorm how to apply fresh language, attitudes and perspectives to regain their leadership style, increase their confidence and enrich the relationships in their lives. It's an exciting transformation!

If you are in the middle of a change in your professional career and your interested in what coaching can offer you, consider this...

What would it be like to set aside time to collaborate with a professionally trained person who is uniquely experienced and is willing listen? Someone who can provide an objective perspective, genuine support and assistance in identifying your strengths and passion? It's an opportunity to invest in yourself and set a path for your self development that you will value for a lifetime.

Learn more about my coaching services by emailing me at maribeth@maribethpelly.com  and schedule an initial complimentary session.

40% Off!

The spring coupon is here!

Enter your name and email and receive a 40% discount on your next coaching session or package.

I look forward to connecting with you and sharing some fresh ideas for the spring session.

Enjoy

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